The essential components of a sound trade policy
There’s no coherent trade policy without a structured foundation. What matters is establishing the right elements, making them clear, and […]
Digital Marketing
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Develop the commercial and marketing actions to be deployed
There’s no vision without execution. Your action plan must answer one question: how do you achieve your goals, now? Adapt
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Examples of successful trade policy implementation
Three scenarios, three concrete and effective approaches. A B2B company launching an offer in a competitive market Rather than casting
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A lack of regular piloting
We launch a strategy, move on to something else… and forget to follow through. Without reporting, without metrics, without adjustments,
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Common mistakes to avoid when implementing a sales policy
A good sales policy can save you months. A bad one can ruin your chances from the very first customer
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How to create a trade policy?
Trade policy: in brief Objective : to structure how to sell, to whom, at what price and via which channels to
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What is cold calling
Cold calling is contacting a prospect by phone without prior interaction . No email, no connection, no appointment set up in
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Structure your prospecting process
Block dedicated sessions in your calendar. Set goals (number of calls, number of appointments set, etc.) and track your KPIs over time. Also
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Conclusion: cold calling, a weapon
Cold calling gets a bad rap—often unfairly. Used methodically, it’s still one of the most effective ways to generate qualified leads ,
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Promote your offer without reciting
This isn’t the time to deliver a product presentation. Your goal: to show that you understand the prospect’s problem and
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Integrate into CRM (and not forget)
Every call must be logged. Even those that “result in nothing.” Why? To gather data, keep track of objections, and,
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The secrets of campaigns, content marketing & analytics tools
The book then goes into campaigns. The various means are discussed and various campaign models are reviewed. Do you choose