Nice ‘practical getting started’ book
To participate or not to participate? In my daily practice, I also sometimes encounter organizations that prefer not to […]
To participate or not to participate? In my daily practice, I also sometimes encounter organizations that prefer not to […]
When I heard that a book about social mia in healthcare was coming out, I was immiately curious. After all,
There’s no vision without execution. Your action plan must answer one question: how do you achieve your goals, now? Adapt
There’s no coherent trade policy without a structured foundation. What matters is establishing the right elements, making them clear, and
Three scenarios, three concrete and effective approaches. A B2B company launching an offer in a competitive market Rather than casting
We launch a strategy, move on to something else… and forget to follow through. Without reporting, without metrics, without adjustments,
Trade policy: in brief Objective : to structure how to sell, to whom, at what price and via which channels to
Cold calling is contacting a prospect by phone without prior interaction . No email, no connection, no appointment set up in
Block dedicated sessions in your calendar. Set goals (number of calls, number of appointments set, etc.) and track your KPIs over time. Also
Cold calling gets a bad rap—often unfairly. Used methodically, it’s still one of the most effective ways to generate qualified leads ,
This isn’t the time to deliver a product presentation. Your goal: to show that you understand the prospect’s problem and