Examples of successful trade policy implementation
Three scenarios, three concrete and effective approaches. A B2B company launching an offer in a competitive market Rather than casting […]
Three scenarios, three concrete and effective approaches. A B2B company launching an offer in a competitive market Rather than casting […]
We launch a strategy, move on to something else… and forget to follow through. Without reporting, without metrics, without adjustments,
Trade policy: in brief Objective : to structure how to sell, to whom, at what price and via which channels to
Cold calling is contacting a prospect by phone without prior interaction . No email, no connection, no appointment set up in
Block dedicated sessions in your calendar. Set goals (number of calls, number of appointments set, etc.) and track your KPIs over time. Also
Cold calling gets a bad rap—often unfairly. Used methodically, it’s still one of the most effective ways to generate qualified leads ,
This isn’t the time to deliver a product presentation. Your goal: to show that you understand the prospect’s problem and
Every call must be logged. Even those that “result in nothing.” Why? To gather data, keep track of objections, and,
The book then goes into campaigns. The various means are discussed and various campaign models are reviewed. Do you choose
The book also discusses the six phases of a social business strategy according to Altimeter : Planning – listen
What is the definition of a handbook? It is a publication that describes the state of affairs on a subject