We started the year with our first innova&action meeting, a fascinating experience that explored the intriguing world of innovation culture under the guidance of expert marta del castillo, ceo of socialnest . The meeting that took place at the capprizza restaurant in valencia, brought together – like every month – professionals and organizations from the innova&action club, to together seek to unravel the current challenging panorama and discover how our companies can transform themselves, driven by a culture of innovation that can face the challenges challenges of the future.

Marta del castillo began her presentation

With a historical perspective of the current situation of society, using a timeline to illustrate the revolutions that have driven change in various eras. She immersed herself in the current reality, pointing out UK Phone Number Data phenomena such as migration to cities, political polarization and global challenges known as “wicked problems.” faced with this challenging and extremely transformative context, the key question was: how do we position ourselves as companies in this scenario? We have a very challenging context, and we as companies, what are we going to do? Where are we going to position ourselves.

A revealing fact about

The current situation in companies is also reflected in the useful life of companies, which has decreased from 60 to 15 years , thus underlining the urgency of betting on innovation to be able to face this situation. Today there Cambodia Phone Number List are numerous companies with great value that have disappeared, while others have not. And what difference is there between companies that die and those that continue to grow? The ability to innovate . Thus, the expert highlighted that the ability to innovate is the crucial differentiator between companies that flourish and those that disappear. «in spain only 23.9% of all existing companies are innovative. While in valencia there are 25.7% of companies that are innovating.