If your website has content in multiple languages, then you must understand and use the attribute. In this post, we’ll cover everything from the basic concept, to implementation, to troubleshooting common issues.  is a simple HTML attribute, but it can be challenging to get to grips with. Google’s John Mueller described  as “one of the most complex aspects of SEO” because it gets “really hard quickly.” is an HTML  The attribute used to specify the language and geographical targeting of a webpage. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations.

This helps them

To serve the correct version to their users. For example, if we Google “apple official website” in the US, this is the first result: Why does  matter for SEO? If you’ve spent executive data time translating your content into multiple languages, then you’ll want search engines to show the most appropriate version to their users. Both Google and Yandex look at  tags to help do this. Bing says is a weak signal for them and that they mostly rely on the content-language HTML attribute, links, and who’s visiting your site to discern language. However, they still recommend that you use it in their official documentation. SIDENOTE. Baidu doesn’t look at hreflang tags.

They rely on the content

Language HTML attribute. Catering to the native tongue of search engine users also improves their experience. That often results in fewer people Mobile Lead clicking away from your. Hreflang The Page and back to the search results (i.e., higher dwell time), a lower bounce. Rate, a higher time on page, etc.—all that other good stuff that. We believe has a positive impact on SEO and rankings. But as Google’s Gary Illyes alludes to in this video, tags can also have a direct effect on rankings because pages in a  cluster share each other’s ranking signals. The page that is the best match will determine the ranking position, but the most relevant page for a user will be shown in the SERPs.

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