Most people hate blogger outreach. It makes them feel like a jerk. But it doesn’t have to be that way. It’s possible to do outreach, at scale, without feeling like a spammer. Not one to be defeated, you head to Google in search of a solution. That’s when you come across this thing. What is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. So, it’s probable that this approach is more likely to work on those with newer or weaker sites who don’t get so many bad pitches.
The primary objective
Of blogger outreach is to convince those with large targeted audiences to talk about you and link to your website. How is that different from SPAM, you ask? Let’s play a company data quick game. Below are two emails I received recently. All you need to do is tell me whether you see them as outreach or spam. The sniper approach Advocates of the sniper approach choose their “targets” carefully and send highly-personalized outreach emails to each of them. They believe that effective outreach is all about giving some kind of value to a relatively small list of targeted prospects and expecting something positive in return. This is the approach we use and advocate at Ahrefs. The shotgun approach Advocates of the shotgun approach send lots of outreach emails to a broader list of “targets” and spend little or no time personalizing those emails.
The reason bad blogger
Outreach still exists is that so many opt for the So, personal. Preference and contempt for spammy emails aside, why don’t we recommend the shotgun approach? Three reasons: Link prospects Mobile Lead aren’t infinite. No matter what niche you’re in, there are only a finite number of websites from which a backlink is likely to move the needle. If you burn through and alienate 99% of these prospects, the ceiling for your link building efforts is going to be pretty low. Deliverability issues. Have you ever seen that button in Gmail that marks emails as spam? The more people that click this, the less Google is going to trust your emails.
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