Email tracking software can be vital for any business that wants to take some of the guesswork out of email marketing. By providing insights such as which emails were opened, which links were clicked, and more, email tracking tools help you refine your campaigns.
Of all the email tracker software options out there, though, which is best for your business? Only you can truly answer that, but to make your life easier we’ve compiled a comprehensive list of 20 of the top options—as well as email data providing some useful further insights, too. Read on now and thank us later.
Note: Want to see which companies your emails and campaigns drive to your website? Sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more.
What is email tracking software & how did we compile our top 20?
Email tracking software is a tool that allows users to monitor and analyze the performance of their email campaigns. It provides insights into recipient behavior, such as whether emails are opened, links clicked, and attachments downloaded.
Email tracking tools are abundant, and what works for one company might not work for another. The ideal software for you depends on your team’s specific needs and the gaps in your current tech stack.
Instead of listing only basic email open tracking tools, we’ve built a when to delete old or unresponsive numbers list of solutions that can help you monitor your email marketing campaigns and sales operations comprehensively. In compiling our email tracking tool countdown, we’ve considered the features of each service, usability, pricing, and the reviews of existing users.
20 of the best email tracking software options for 2025 & beyond
Without further ado, let’s get into our countdown of 20 email tracking service options for you to consider. The list includes email trackers for Gmail and Outlook, with the tools categorized by use case:
- Tools for tracking email opens and engagement
- Marketing and sales email tracking software
- Tools to gauge email list quality and subscriber engagement
- All-in-one marketing tools with robust china leads email analytics.
Best email tracker for Outlook or Gmail to track opens and engagement
Learning who does and doesn’t open your emails can help you purge inactive email subscribers, tweak email subject lines, and optimize your email marketing strategy.
The tools below help do more than just send read receipts for your email. They also show you how often an email was opened and if it was forwarded. Some offer other functionality, such as link tracking and valuable email engagement data.
1. EmailAnalytics
- Rating: 4.4 out of 5 stars on G2
- Email Service supported: Gmail (Google Workspace) and Outlook (Microsoft 365)
- Pricing: EmailAnalytics offers a fully-featured 14-day free trial. Paid plans start at $15 per month.
EmailAnalytics is a web app that visualizes your team’s email activity in Gmail and Outlook. It enables you to measure and improve email response time, see how many emails each rep sends and receives daily, and much more. Email response time is a particularly important KPI for sales and customer service teams.
They’ll send you daily or weekly email activity reports, which makes it easy to measure and improve team email productivity. There’s no software to install, no training required, and no changes to your team’s existing workflow. It’s like removing the blindfold and seeing what’s happening in your reps’ inboxes.