In this article, we’ll introduce the most common mistakes we see new clients make when taking over management of their PPC campaigns. If you avoid them, you can save thousands of crowns per month.
Keywords only in loose match
Broad match keywords are designed so that the advertising system shows ads for search queries that are the same as or related to the broad match rcs database keyword phrase, so you can easily end up spending your budget on visitors who are looking for something a little different.
Therefore, it is advisable to actively work with negative keywords based on a report of actual search queries. This gives us a clear idea of which phrases triggered your ads.
Mobile traffic
Unless you set your campaign differently, your ad will appear on desktops, tablets, and mobile devices. Mobile campaign performance is how to assign creative tasks often quite different from desktop campaigns. Mobile devices, without any settings changes, typically deliver high traffic with low performance.
Therefore, it is important to monitor this traffic carefully and adjust bids based on performance.
Limited daily budget
At first glance, this is an obvious but very common problem. Campaigns with a daily budget that has been exhausted will stop showing for the rest of the day.
If the daily budget is limited to, for example, 1000 CZK and the cost per click is 10 CZK, we will get 100 clicks per day. If we reduce the CPC to 8 CZK, we will get 125 clicks per day for the same budget.
Setting up conversion tracking is colombia business directory not as straightforward as it might seem. Often clients don’t track conversions at all or, for example, measure the number of visits to a contact form page instead of submitting the form itself.
We tried display campaigns, but they didn’t work for us at all.” A sentence we hear from clients very often. When we look at where the ad was displayed, we see that most of the traffic is from iPad clicks from children’s games.
Therefore, it is necessary to monitor ad placements and exclude those with low performance.