Giving the right creative assignment may seem like an easy task at first glance , but when you think about it more carefully, you will find that it can also be a challenge .
With creative assignments , the path to the desired result is often difficult and full of obstacles . Fortunately, in this article you will learn.
Set your own rules
Before you even start assigning the task, you need to set up loan database how the cooperation will proceed . Right from the start, it is important to determine, for example: at what intervals the work will be checked .
What will be the scope of proofreading and how many there will be, who will decide on the final form of the text or visuals, etc. Clear rules will prevent any misunderstandings, delays and overpricing .
Set a goal
The common path of the client and the copywriter – 3 biggest risks of the profession creative must have a precisely defined goal . Therefore, both should know well who the result is intended for, what it should convey to the target group
What it should say about the brand and how it fits into the company’s overall marketing strategy . For creatives , the final text or visual must primarily serve the goal . Art must go aside . The main word is purpose .
Find common ground
Flat design, wireframe, explainer, motion graphics, sketch, vector, typography, kering, serif, abstract, metadescription or block alignment. The world of graphic designers and copywriters is full of its own terminology .
Which not everyone may understand. And how can people colombia business directory communicate with each other if they don’t know what the other is talking about . Make sure you speak the same language , that you understand all the terms .
If you are not sure about something, ask. No one is an expert in everything and the right terminology can save you a lot of misunderstandings .