Instagram has been really busy lately! The increase in the number of active users of this social network is clear proof that Instagram is simply fun. It supplies us with one new thing after another and thinks about both its users and marketers. Let’s take a look at the hottest news of the moment.
Questions in Instastories
A major innovation on Instagram is the IGTV platform , which allows you to easily watch or record video content up to one hour long. It is an attempt to compete with YouTube by focusing on mobile phone users.
Video recordings on IGTV have a portrait format (over the entire phone screen), just like content on stories. This attractive format will bc data india be welcomed by those who are online primarily on mobile .
After entering IGTV, the user sees videos from the creators they follow and also receives notifications about broadcasts on IGTV in the form of notifications.
Artificial intelligence also offers users the videos that interest them based on the content they watch. It is not yet possible to run ads on IGTV , but we can expect this to happen soon, as Instagram representatives do not rule out this possibility.
Group video calls
Instagram is starting to become a comprehensive social network and, in addition to sharing content, it now allows its users to organize group calls ,
which we now know from Messenger and google shopping – penalized but functional for which we previously had to download the Skype application to our devices. Video calls are limited to a maximum of 4 participants, but there are no restrictions on the time of the video call . Group video calls can be made via Direct.
Instastories now offers the option to ask a question by inserting a sticker into a photo or video that the user uploads to their story. In addition to adding survey questions, we now have the option to ask questions that followers can respond to in the form of answers.
Selection of topics
Instagram is intuitive and under the search option (magnifying glass) we could browse content that might interest us according to our preferences.
Now this function is much more sophisticated and offers users to search for images/videos by thematic areas . TOP topics include, for example: travel, music, fitness, style, beauty, sports, food, humor, games, animals, home accessories, art, etc.
Another advantage of this new feature colombia business directory is the offered overview of hashtags that are related to a given category, which both users and marketers can work with in their posts.
The added value is that you can then see the answers clearly in one place and you can share selected ones back on Instastories with your response.