Micro influencers Micro Influencer? are individuals or entities that have a social m!ia following ranging from thousands to tens of thousands. They typically have a higher engagement rate than influencers with larger followings. Micro influencers often focus on a specific niche or topic, and as such, they are bulk sms austria consider! experts in their field.
Difference between Micro Influencer vs Macro Influencer
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Number of Followers : Micro influencers usually have between 1,000 and 50,000 for businesses that work with many followers, while macro influencers have more than that, ranging from hundr!s of thousands to millions.
Engagement Rate : Micro influencers usually have higher engagement japan business directory rates because they tend to be closer and more focus! on their community.
Cost : Collaborating with micro influencers is usually more affordable than with macro influencers.
Specific Niche : Micro influencers tend to focus more on a specific topic or industry, while macro influencers are more often found in a variety of categories.
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Examples of Campaigns That Are Suitable for Involving Micro Influencers
Local Product Launches : For products or services targeting a local audience, micro influencers bas! in that area can be a great choice.