One of the common and obvious ways. Proven Targeting Methods .
Common Key Formulas:
- Service: name + order, turnkey, city, service. If a rare service: just the name.
- Product: wholesale, from the manufacturer, purchase, supply, catalog, exhibition, for business.
If your target audience is small, you can night clubs and bars email list promote using manual bid management or use a bidder to maintain optimal bid-to-space ratios.
Important: key phrases work not only for products and services in search, but also in YAN, if they lead to a landing page corresponding to the keys.
Launch by keywords that generated applications
If you already have experience running an advertising account, then you understand which keys are needed and which ones have not yet been worked out.
You can create a separate advertising how we defeated spam and improved email marketing for family amusement parks campaign with key phrases that have already generated leads, and promote it using manual bid management.
Important: set auto-targeting to the bare minimum – 30 kopecks, and also use bidders to maintain an optimal ratio of rates and occupied space.
Cascade retargeting and different USPs
The essence of this type of retargeting is to create multiple variations of ads, USPs, and landings.
Use a product that solves different problems for target audience segments. The number of options will depend on their number. At the same time, create a separate landing page for each target audience, where you describe what problems the product solves.
What is a cascade? When you target by keywords, you don’t know what audience you will attract. Therefore, when attracting traffic for the first time, tie it to the largest target audience group.
If a person is interested but has not left a turkey data request, send them to the next landing page options. Perhaps they did not convert because they belonged to a different segment of the target audience. Thus, show them different landing pages until they perform the target action.
Please note that this method for increasing conversion compensates for the small audience with the quality of work with it.
Targeting by contact base
As practice shows, you need to collect a high-quality and expensive base. Leads from it will bring the business not one hundred thousand, a million and more. Therefore, even with an expensive base, contact targeting will pay off.
Important: Instead of spending your budget on general targeting, determine what specific audience you want.
Collect her contacts, launch targeting through Yandex Audience and contact the target audience more specifically.
Using this method, you can also connect cascade targeting to efficiently process your database.
It’s time to put knowledge into practice
Contextual advertising helps businesses go beyond traditional marketing methods by showing ads to users who have already shown interest in relevant products or services.
Don’t be afraid to test hypotheses by connecting campaign and audience analytics. Feel free to experiment: try proven targeting methods and work on increasing conversion on the site.
And Completo specialists are always ready to help you with this!