The privacy fear discussed in the first paragraph seems to reveal a conflict between social media on the one hand and instant messaging on the other. On the one hand, we feel the need to share certain personal information with a large audience and we really enjoy ‘looking over the fence’ at others, as social media undeniably demonstrate.
All that information has opened a
whole arsenal of new doors for companies and marketers in recent years. Advertising adapting to changing consumer behavior campaigns that were impossible before the rise of social media can now be arranged with a few clicks. On the other hand, we also feel some reluctance. We prefer to have certain conversations in a closed environment. WhatsApp has more than 9.5 million users in the Netherlands alone.
First there was the MSN era, then came social media. Today, both communication tools are used extensively side by side. It is therefore pointless to write off one based on the success of the other. Both forms of communication serve their purpose. However, the example of Snapchat shows that the boundaries between these different forms of communication are blurring. This is not only evident from the rise of Snapchat, but from several trends that we have seen in recent years. For example, the circles of Google+ allow us to determine who sees what per message and
In addition, start-ups such as Happening are emerging, translating functionalities we know from social media to instant messaging. It is not inconceivable that, with the enormous pace at which technological developments follow each other, we are slowly growing towards a completely hybrid way 12 ways to increase website sales through personalization of communicating in which all online forms of communication come together in one way or another.
Instant messaging marketing
How should a marketer deal with this? This is a great and important issue that we can focus on in the coming period. india number list Marketing via social media is being optimized almost daily, while marketing via instant messaging is still largely foreign territory. In the future, however, a marketing plan based purely on social media will no longer suffice. A combination of knowledge and practical experience for both social media and instant messaging gives marketers the tools they need to quickly find the right tone for communicating with the customer on new communication platforms.