Mobile engagement (welcoming and communicating via the mobile channel) is a topic that is at the top of many marketing agendas. I previously wrote about the possibilities around guest WiFi and WiFi marketing and in this article I will discuss a new set of possibilities for mobile marketing: andrew mitchell founder Location Based Services (LBS).
What are Location Based Services?
Location Based Services offer you information via your mobile device based on your current location. For example, think of displaying restaurants in the immediate vicinity or showing advertisements from nearby businesses.
By linking preferences and behavior to locations, the relevance of the message and the effect increases. india number list To determine the location of the recipient, you can use various techniques. The difference in effectiveness lies mainly in the accuracy, possibilities of these techniques.
iBeacons and proximity marketing
One of the technologies that is getting more and more attention is the iBeacon technology. call of duty quality embracesAfter the introduction of iBeacons by Apple (end of 2013), marketers in the Netherlands also got to know this technology in 2014. iBeacons bring a new range of possibilities for marketers in the field of personalized marketing.
Beacons are especially suitable for localization in the direct vicinity (proximity) of an object. In the ideal situation they are used as a proximity marketing tool , in combination with other marketing activities and tools. It is good to know that the success of beacons strongly depends on factors that you as a marketing department only have partial influence on.