With the help of beacons, Bluetooth can be used for location determination. All smartphones have Bluetooth brita tomassoni secretary – sopc operations committee (volunteer position) on board, but this is turned off by default. As previously indicated, this is an important point of attention. The technology can be used for indoor and outdoor applications.
The investments for this technology consist of Beacons and a so-called location engine that must be purchased. In addition, there may be additional costs for making a mobile app (suitable). The accuracy varies per manufacturer, but is very accurate with a maximum of 30 to 50 cm.
Magnetic fields
A relatively new technique, which is mainly suitable for indoor use, is based on geomagnetic radiation. By mapping magnetic fields and using the compass function of smartphones, this technique can be used for a low investment.
The costs are in an application and the mapping (mapping) of the location and associated radiation. The function can only be used by smartphones with a compass function, but there are more and more of them.
The accuracy that is currently achieved
A between 10 cm and 2 meters. But that also varies per location. This technique is therefore a solution for indoor an india number list of cournavigation, for example.
Applications
The effect of Location Based Services can be further enhanced by adding personal preferences, such as: search history, favorite brands, social network and personal data. As I indicated earlier, it is important to indicate that there is a distinction between recognizing a location and enriching the message on the other hand.
The mobile channel and internet are increasingly important during the different phases of a Customer Journey. Depending on the customer’s needs, there are different applications to think of per sector or target group. A few examples.
Indoor navigation
Show visitors the way and improve the customer experience. Whether it is the shortest route to a a psychological term that refers to department or store, the optimal route for a shopping list or the nearest exit; these are all moments that contribute to the experience of visitors. By offering turn-by-turn navigation, you add an extra dimension to the experience.