You may have come across the term before: a slacktivist is an activist in the online world. Something of the present, you como proteger dados de clientes em seu banco de dados might think, but what is actually known about online activism? What influence do slacktivists have? What are the opportunities, challenges and how are slacktivists deploy?
What is slacktivism?
The goal of online activism is both to create awareness for social issues and to pressure organizations to change their behavior or policies. People who engage online in a social cause are also call slacktivists.
Slacktivists contribute to an issue or cause that requires minimal personal effort. The slacktivist is generally label as a lazy india number list activist: one with an opinion, but little real action. Action is ‘only’ taken from one’s own chair (pdf).
The term slacktivism originat in the 1970s and was separate from online activism. Slacktivism was all about ‘pretending’. also started shopping directlyPeople who pretend to participate in something but did not actually do anything meaningful, such as just wearing a button, were label slacktivists. A good-for-nothing who pretend to do something good to increase their status. Today, slacktivists are still seen as good-for-nothings by certain groups of people.
Is the slacktivist a good-for-nothing?
Malcolm Gladwell, an American journalist, is someone who mainly has reservations about online activism. In the article ‘ Small change: why the revolution will not be tweet ‘, Gladwell states that people online quickly become involv in important issues, but that this involvement remains superficial.