Home » Only 12.1 percent look at social media first

Only 12.1 percent look at social media first

 

Citizens are quickly reassured when they know that an organization is busy with the crisis. By posting a  the importance of google reviews for your business short message confirming that the organization is working on it and formulating a new goal (such as a new time for further information), you are already meeting the needs of the average Dutch citizen.

Information needs

Whether you are young or old, everyone needs information during a crisis! Some people want to know everything in detail, but the majority indicate that they only want to receive information about the highlights or about the actions they may need to take. My research shows that 36.6 percent of respondents first look for information (about a crisis) via offline media such as television and radio. 24.5 percent indicate that they first look for information on online news sources such as Nu.nl and Nos.nl. at social media first

The main reason for this is probably the lack of reliability. Information from television and radio is seen as the most reliable source of information. Then comes the information from the organization in question and only at the last does the information appear on social media. Only 12 percent of the respondents find social media to be a reliable or very reliable source. For television and radio this is 77 percent.

Of the people who use social media, 71 percent expect an online response within 10 minutes. The  a clear example of this statement by langly is the have a break?- organizations find a response time of half an hour to be sufficient.

Social media use among citizens

63 percent of citizens indicate that they would spread information themselves during a crisis. They  singapore lead prefer to do this by personally informing their friends, family and acquaintances via WhatsApp or the telephone, for example. Facebook comes in second place, Twitter ends up in third place. It also appears that of the people who use social media, 71 percent expect an online response from the organization in question within 10 minutes during a crisis. The organizations find a response time of half an hour to be sufficient. Opinions on the acceptable response time of organizations therefore differ considerably.

Scroll to Top