Everyone has their own opinion and will share it without any effort, even in a crisis. That is why it is becoming increasingly important for organizations to gain online insight into what is happening in society, in order to be able to adjust their communication accordingly. However, this does not mean that an organization must be available 24 hours a day, 7 days a week to be able to deal with a possible crisis. Citizens understand that this is impossible in many cases, since the police or fire brigade can also provide them with the first important information.
The press conference remains important
It is important to look at the channels that your target group is active on during a crisis. You can do your best to post a good message, but if the channel is hardly used, dissatisfaction will only increase. After all, everyone needs information, whether online or offline. The press conference is also a crucial moment. People really live for this: it is seen as the most reliable source of information during a crisis.
In short: social media offers opportunities for crisis communication, but also certainly threats. there can always be unforeseenAs an organization, you have become more vulnerable, since citizen journalism plays an increasingly important role. With social media, you can keep people informed much faster and offer a perspective for action, which in turn could limit the impact of a crisis.
Intro illustration courtesy of Fotolia.
Update April 4, 2015: research design
After some substantive questions about my research, I would like to explain the research design. advertisements and promotionsI first spoke with 2 experts (a police spokesperson and someone who informs governments about the use of social media) to get an idea of the current clean email situation. Based on this information and desk research, I then started to put together a survey. I divided this survey into the age categories 10 to 19 years, 20 to 29 years, 30 to 39 years, 40 to 49 years, 50 to 59 years, 60 to 69 years and 70 years or older. I had 5 people fill out a survey per category. In my opinion, this is enough to get a general idea of the target groups and the need for information.As an organization .