The number of interactions per conversation is lower.
Customers have an obvious need for this channel.
Customers expect a quick response time. Responding within 24 hours is far too generous.
It is a channel with a high NPS score.
CRM integration is now possible.
News & content
In addition to appcare
WhatsApp is also suitable as a news and content channel. NRC-Q was one of the first media in the Netherlands to use this option. WhatsApp is a perfect way to actively offer content. The chance that your message will be seen among all the Facebook status updates or tweets is getting smaller and smaller. By using WhatsApp in a targeted manner (certainly in the beginning), you can offer your customers current (location-oriented) content. It is possible to place customers on mailing lists. This way you can approach your customers personally in the right way, with the right timing.
nrcq whatsapp
Airlines and airports are already making partial use of this. But this can also be an added value for an organisation such home-based food business ideas as the NS. Is there a major power failure, as recently? Let travellers temporarily subscribe to a mailing list where they receive direct updates on the progress of the failure. In addition, travellers immediately have the opportunity to start a conversation with the
NS. Personal and direct customer service.
Engagement
The last possibility I will discuss is creating interaction between company and consumer. The video clean email below is a nice example of what is possible
Group Chats
Group chats can also be a good way for a company to create more engagement with your customers. another harm of shopping when Offer a group of friends the opportunity to battle each other. Give fun assignments in the chat and let them respond via photos and videos.