With group chats in particular, the question will be to what extent consumers already appreciate this. Are they how long does it take to see results from seo? waiting for a company to participate in a group chat? Or does a company know how to evoke a competitive element between friends, and do they enter into the conversation?
The risks of WhatsApp
The popularity of WhatsApp is a good reason to start with this. In addition to the development costs, a private messaging app has the disadvantage that it forms an additional threshold for consumers to download the app. However, using WhatsApp also has a number of disadvantages. I will list the most important obstacles for you:
Linking CRM. Customer identification is still difficult at this stage.
It is the most personal form of communication; consumers hardly appreciate commerce.
There is still a lot of unclear regulation surrounding WhatsApp.
Privacy: It is better not to provide medical and/or financial data. This is partly because WhatsApp’s data storage is in the US.
How reliable is WhatsApp? Do they handle my data securely? The takeover by Facebook and the rumors that are now circulating about adding advertisements to WhatsApp do not help. Certainly organizations such as health insurers, general practitioners, tax advisors etc. will not be eager to use bracelets or rings on this special dayWhatsApp to share data at first.
Getting started
The above obstacles are no excuse for companies not to think about WhatsApp. The first companies have started clean email with it. And in the not too distant future, consumers will find it logical to ask Coolblue a question about delivery, to send a doctor a photo or to ask if that spot on your skin is dangerous, or to receive motivational messages from your personal trainer while exercising.
Intro illustration courtesy of Fotolia.