Will the news about Dutch politics cause us to turn our backs en masse on Madurodam or the beach of Scheveningen? Probably not. It is important for city marketers to keep an eye on sentiment, certainly in the long term, but do not blindly focus on it. For example, the negative sentiment of number three Nijmegen is mainly caus by a fire in a chip shop. The residents of the senior citizens’ complex above had to be evacuat and 40 people were injur, which result in many messages with a negative tone. City marketing could not have prevent this incident, it can only play a role in
city marketing messages sentiment top 5 2015
Carnival and the hotel city of the Netherlands
Which cities are currently doing best? We are most positive about Maastricht and Amersfoort (both 60%). Amersfoort has the how to prepare for and handle unexpected challengesbest hotels in our country , Trivago report in February. A great opportunity for city marketing and others who care about the city to get involv, and they are doing so eagerly.
Maastricht owes its shar leading position partly to the good name of its university, but there is something else going on. The capital of Limburg also benefits from the specific period in which this research was conduct. Many of the positive messages are about carnival or, as they would say in Maastricht , vastelaovend .The communication
The catch-up of Rotterdam and Utrecht
Not only does Amsterdam have the most reports, these reports also represent the highest PR value, over 300 million. The catch-up race of cities such as Rotterdam and Utrecht becomes even clearer when looking at the PR value. While the value for Amsterdam increas by 20 percent compar to clean email our research in 2013, Rotterdam and Utrecht, which are chasing after them, saw their PR value more than double. Good news for these city marketers: not only is more said about their cities at the international socialist women’s conference , the reports also reach a larger audience.