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Opportunities for the city marketer

Thanks to a real metamorphosis, Rotterdam has now nestl itself on must-visit lists such as that of the New York Times . A dream that will never become reality for most city marketers in our country. Gigantic construction projects are not for everyone, but there are other ways to attract attention. Local events, such as carnival in Maastricht or the Four Days Marches of Nijmegen, are ideal to tie in with. Major sporting events such as the Tour start provide a lot of exposure, but there are also opportunities in collaboration with universities. With a good analysis, you as a city marketer will discover enough possibilities to put your city on the map!

About the research

Clipit regularly conducts its own research into the reporting around major Dutch cities. From 29  how to profitably monetize a website in 8 stepsto 29 March, we analys all online, print, radio and TV mentions of 25 Dutch cities. For this research, we look at the 12 provincial capitals, supplement with the 13 other cities with the most inhabitants. A total of 5,662,130 messages were analys. The sentiment is automatically determin using an extensive list of words and word combinations, each of which has a positive or negative tone of voice. Only words that are close to the name of the city are includ in the assessment. More information about the calculation of the PR value can be found here .Want to be the star of your own live show? Meerkat makes it possible. With the popular new free app, you can stream videos from your mobile to your Twitter followers. Starting a stream is easy. Open the app, press the ‘schule’ button to plan a stream or ‘stream’ to go live immiately. You then send a tweet with a link to your live stream to your followers. Everything you film with your phone now can be seen immiately. Tricky? Not with these 8 tips.

Tip 1: Buy an iPhone

The app currently only works on Apple ‘s iOS operating system . Meerkat’s developers are  business owners understand your conversions working on a full-flg Android app, but it’s not yet clear when it will be releas.

Tip 2: Announce your Meerkat stream in advance
Starting a stream at random is fun. But to get as many viewers as possible, it is useful to caseno email list  announce it in advance, so that your audience is ready. If your followers click on a ‘dead’ link, there is a big chance that they will drop out disappoint and not come back.

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