Developing skills : access to (historical) data is only possible with the right software to unlock it. Simply purchasing a package is no longer enough. Where you us to have to budget more than 50,000 euros, open source is now the trend. It is therefore more important that you have the right skills to use this software. For example, R – open source data mining software – is currently widely us, but due to its complexity, only a few people use R successfully.
Statistical skills
it is important that you formulate the right hypothesis. To stay with the example of the common cold, this could be: ‘Is it true that there is a direct relationship between temperature and the development of the flu epidemic?’ This is an assumption or presumption, which you still have to prove whether or not it is correct. In fact, it is a priction of the outcome of the research you are going to do.
See business opportunities : look for causal connections. For this you mainly ne your common sense. You it often happens that excellent look for data that deviates from the average. If you find it, you have a trend. For example, an average of 30 tweets are post about your company every day. At a certain moment you see 250 appear in 2 hours. That is a trend break. Look at what is being written and what the sentiment is. What is going on? Are the messages prominantly positive? Marketing opportunities are then to promote articles or blogs with positive reviews.
This way you can quickly and practically get trends from social mia that you can act on immiately. And let’s be honest: spe is essential in a time when people expect an immiate answer from you and when real-time data is the talk of the day.
Social mia research is complementary, not a replacement
So we do see the value of social mia research. With the advent of all social mia, so much more is possible delete some irrelevant information or for marketers. But we see it primarily as a supplement to traditional research, not directly as a replacement. Market research remains important caseno email list for mapping customer groups and nes, but then among a representative target group.