The era of digital transformation has completely changed the face of eCommerce business. With the rise of smartphones, businesses can easily convert their websites into mobile apps (APKs), offering users seamless access to products and services. However, in today’s competitive market, it’s important to keep attracting new customers and retaining the existing ones. One effective way to do this is through mobile push notifications. Mobile push notifications are a new-age marketing tool that empowers businesses to make products and services easily accessible to potential customers.
So, let’s explore the concept of mobile push singapore phone number list notifications to the commerce business see how it benefits business owners by helping them stay ahead of their competitors!
Understanding Mobile Push Notifications
Mobile push notifications are pop-up messages an application sends to a mobile device. These usually appear on the device’s lock screen or the notification center. The eCommerce Business these notifications can be in the form of video, audio, image, or text presented as a message. The primary purpose of such notifications is to make the user interact with the business app by sharing information relating to product alerts, time-linked promotions, and reminders.
However, to benefit from such notifications, users need to install your business app and give express consent to receive such push notifications.
The Advantages of Mobile Push Notifications for Your Business
Mobile push notifications offer several The eCommerce Business benefits to businesses engaged in eCommerce activity. Some of the benefits are as follows :
- Stimulate engagement with customers
Mobile web push notifications, incorporated mikel richardson head of product into the messaging service, enhance customer engagement by bringing them back into the app. Push notifications have an open rate of 90%, compared to 17% for email marketing. This service helps businesses establish stronger connections with their target audience, opening new lines of communication more effectively than other technology-driven methods.
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- Develop customer retention
Statistical data reveal that almost 90% of apps downloaded on a mobile device are opened only once, with only 16% of users trying an app more b2c fax than twice. The eCommerce Business by introducing a push notification strategy, you can encourage your trial users to explore your service, improving app retention and customer engagement. This strategy can also help reactivate dormant users by reminding them of your app’s value and features.