Even though I functioned as a pupil and student in the Polish education system for a total of a dozen or so years, I do not recall anyone ever teaching a subject devoted to strategy and how to shape it. There was always a focus on performing activities such as reading, counting, memorizing, passing classes. No one cared how to teach us to look in a strategi . Systemic way. We were prepared to work in a factory or in an office. Howeve . Not to make strategic plans, but to perform line duties. Just like our generals from the communist era.
Of course . I am not saying that reading, writing, memorizing cambodia telegram data are not important. On the contrary . These are extremely important skills. They are like breathing in and out in biological terms. You do not breathe, you do not live. However, in order for a person to live and fulfill themselves . They must also have a body . MindEmotions and soul… All of this combined into one strategically brilliant concept.
What is strategic thinking?
Strategic thinking can be very helpful on a personal and business level. It allows us to develop the habit of looking into the distant future and the ecommerce business owner’s guide to mobile creating an optimal vision for it. Strategic thinking is characterized by creating assumptions, goals and ways to achieve them despite the difficulty of perceiving them at the time of creation. This is probably where the difficulty in practical use of strategic thinking comes from.
Michał Kanarkiewicz put this topic very well in his book: “Strategies of Chess Masters in Business”.
“Strategy is identifying the final image of the position we are striving for, when it is not yet tangible in reality . And then preparing an appropriate, long-term plan.Strategy and tactics are also distinguished by their time horizon. Tactical elements are instantaneous . Immediate, while strategic plans usually refer to long-term goals.” (I described in detail how strategy differs from tactics here ).
If your company doesn’t have a marketing strategy, why?
There are many reasons for this. According to our study on marketing strategy in Polish business, the main reason is the lack of india phone list competence to create it and the lack of an idea of what this strategy for the brand should be.
Interestingly, only 2% of respondents admitted that the factor responsible for the lack of a marketing strategy is too much financial outlay on creating documentation, but as many as 13% of respondents claim that it is better to act than to plan. This is our classic Uhlan approach, which can be reduced to the previously mentioned . Charming acronym YOLO (You only live once).
In this particular case, a lack of preparation for functioning at a strategic level and a focus on operational, technical activities that can be easily reported as important and yielding measurable results are revealed. To put it very simply: it is easier to hold someone accountable for quantity than for quality of work performed, especially if we are talking about a long time horizon, which by definition cannot be reported in monthly intervals.
This is, in my opinion . One of the great reasons why companies and entrepreneurs do not develop the habit of strategically perceiving the world. They get sucked into the vortex of operational and tactical challenges, which have their undeniable seductive power.