Sensory Marketing – Sense of Taste 

Taste in branding can be just as helpful as the other senses .

But it is definitely harder to use it in practice. Unless we are talking about typical food. Here . Taste is the foundation. I will not elaborate on this . Because it is obvious and does not require explanation.

However, I would like you to think for a moment about how your sense of taste can help you create the right impressions. Let’s assume for a moment that you invite a potential client to your company for a sales meeting. What should you do to make  india telegram data your sense of taste support you in your work? After al . We don’t ask you to check organoleptically how a piece of paper with a product specification tastes . Do we?

However, we can ensure that the client visiting us is treated to high-quality coffee .

Tea, water or other snacks that will provide a wealth of taste sensations . These are very simple and at the same time very effective ways to make an official meeting with a client pleasant and friendly.

In Western business culture, you can’t talk about documentation and permits needed for transporting medications  relationship marketing without engaging the sense of taste. You invite customers to a restaurant and talk about business challenges over great food. Providing such an experience can be a breakthrough factor in building a successful business.

So my advice:  if you are fighting for a good contract, do not hesitate to invite your potential client to a good restaurant. You can believe me that your effectiveness will be much higher and the costs of going to the restaurant will definitely pay off with interest.

If you think you need support in developingN india phone list  strategic assumptions for the implementation of sensory marketing in your compan . Iencourage you to check what we can offer you as marketing consultants . If necessary, we can also take on the role of a marketing director who will take over the implementation of the adopted assumptions.

To sum up:

• • Effective sensory marketing likes to use all of the senses.
  • Consistent and coherent impact on all senses of recipients (target group) allows them to build more lasting associations with the brand . And in the long run, customers only need a fraction of sensory communication  india phone list to recognize the brand – a fragment of the logo or interior design (visual aspect), a jingle or sounds generated by the product (sound aspect . Ahe smell of the product or store (olfactory aspect) . The material (tactile aspect), the taste of the product (gustatory aspect).
  • The more multi – sensory your sensory marketing is , the better it is for your wallet – in short, this translates into shorter time spent making purchasing decisions.
  • Sensory marketing works not only in brick-and-mortar stores. E-commerce can also effectively use sensory marketing . E through photos showing textures, structures and materials, fragrant packages . Sweets added to the order.
  • Customers love to feel good about their relationships with brands. Your role is to make the senses that people have your allies.