For example, think of the video of Weening Advocaten that caused a lot of commotion. You do get attention, by the way. But is it the right one? You can make a simpler ‘behind the scenes’ video yourself, like Solv did for example (see above). A nice video for little money. And people like although it is a new artificialwatching videos! You can then share them on social media for a larger reach. The more original your action, the greater the chance that many people will see and share it.
Why don’t lawyers blog?
The easiest and cheapest way of marketing is blogging. The website is usually already there. All that is needed is fresh content. That is why I still do not understand why lawyers do not blog. It is a matter of doing it. If you do not get too specific, you cannot give wrong advice. And publishing was also done before 1989. So even if the lawyer or the firm has been in the business for more than 25 years, a nice article or blog must be in it.
So hop, grab that keyboard and start typing. No jargon. Just like you would explain it to one of your friends in a bar. And after 500 or 1000 words, you just click the publish button. A week later, you repeat the same trick with a different topic. You do that every week. And you’re done. How hard can it be?
Photo intro courtesy of Fotolia.
Currently, the Twitter platform has over 270 million active users every month. Together, they are good south africa numbers for 500 million messages daily, often posted via a mobile device. Many entrepreneurs and marketers also have a Twitter account and post messages to be visible to their target group(s). But only 34 percent are successful with it.
Perhaps you belong to this group. Or you notice that your activities on the platform are not yet in fact this section is satisfying yielding what you hoped for. Then the 12 tips from the infographic below from Hubspot are certainly relevant to you. With these tips, you can give your Twitter activities an extra boost and become more visible to your target group. Because did you know that you have a greater chance of success by using so-called short links?