Structure your prospecting process

Block dedicated sessions in your calendar. Set goals (number of calls, number of appointments set, etc.) and track your KPIs over time.

Also consider good timing

Not all slots are created equal: avoiding Monday mornings and Fridays at 5 p.m. is often a good idea. Test different time slots—10 a.m. to 11:30 a.m. or 2 p.m. to 3 p.m. are often more favorable—then analyze your results to identify the most effective times for your targets.

Finally, organize your follow-ups : who  the official adwords guides google to call back, when, and how. A good session isn’t just a call. It’s a process.

Building a Cold Calling Script That Catches

A good script isn’t a recitation. It’s a it is now important for companies to prepare framework, not a straitjacket. It helps you stay clear, direct, and impactful—without sounding robotic.

Open hard (first 10 seconds)

This is where everything is decided. Your interlocutor hasn’t asked for anything: you have to capture their attention without distracting them.

Get straight to the point:

• Say who you are, why you are calling.
• Give the context in one sentence.
• Ask a simple question that fax lead opens the discussion.

Example :

“Hello [First Name], I’m [First Name] from [Company]. I’ll only take 30 seconds: I work with [target profile] people who are struggling with [problem]. Does that sound familiar?”

Use the right tools

You don’t need a complex setup to get started, but some tools clearly make a difference :

• A well-structured CRM ( Hubspot , Pipedrive , etc.) to record your exchanges.
• A calling tool like Aircall or Ringover to make your calls easily, even remotely.
• Enrichment tools like Kaspr or Dropcontact to complete your contact files before the call.

Bonus: Some tools offer integrations that automatically trigger reminders or send a post-call email. Save time and improve follow-up.