How to create a trade policy?

Define the commercial policy in the company

Talking about sales policy means  how can sales and it teams work together deciding how the company sells: to whom, at what price, and through which channels . This is what transforms a business vision into actions on the ground. In short, what makes the strategy real.

Don’t confuse everything: the business strategy sets the course . Policy, on the other hand, maps out the route: objectives, offers, prices, communication, sales forces. When properly established, it aligns marketing, sales, and product . And avoids hiccups at the end of the chain.

Consider two companies with the same product. The successful one doesn’t necessarily have the best technology. But it does have a clear, managed, and documented sales policy. It knows who to target, what to say, when to follow up, and how to transform.

Objectives and role of commercial policy in corporate strategy

Your sales policy is the link between strategy boring and many messages are culprits and the field. It’s what transforms a vision into concrete actions . Without a clear direction, each team struggles in its own way, and your results are scattered.

It aligns services, defines priorities, and structures offerings. And above all,

It makes you responsive . I

n an unstable market, 51% of companies fax lead have already had to revise their plans. And 79% are directly impacted by the geopolitical context. A well-thought-out trade policy becomes a lever for adaptation—not a dead weight.

It clarifies roles , standardizes messages, and creates the conditions for real commercial performance.