To participate or not to participate?
In my daily practice, I also sometimes encounter organizations that prefer not to partic how to manage and reduce lead time?ipate in social media, because the conversation might go in a direction that is not desired. They do not realize that if you do not participate, you cannot exert any influence or at least refute inaccuracies. The book not only tries to convince in this area, but also provides useful tips. They may seem obvious to social media experts, but for healthcare providers such tips add something:
Create a script
Gain experience with social media before the crisis situation arises (obviously, this is not always within your control)
Monitor what is being said about you on the different platforms
Considerations are also
given about when to respond or not to respond and rules for responding to an incident.
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Furthermore, Social Media in Healthcare and Welfare with all these cases is a nice ‘practical get started the term is therefore somewhat negatively charged‘ book, which healthcare providers (and certainly also companies outside healthcare) can benefit from. A south africa numbers must read for everyone who works with patients.Nice ‘practical getting
Title : Social media in Health and welfare – That makes things better!
Authors : Maaike Gulden and Juliette van der Wurff
Publisher : Scriptum