It will not have escap your notice that there has been a lot of talk about ‘growth hacking’ in recent years and how startups and successful technology companies from Silicon Valley have us it to grow rapidly. But what exactly is growth hacking? And how can you get start with it yourself? In this article I will explain the pair programming and code reviews possibilities of using growth hacking to grow your reach on Twitter.
Caution: controversial methods!
Please note that the methods below are often controversial and bas on playing a ‘ numbers game ‘. The tactics use platform functionalities in a way they were not design for, such as the Twitter favorite. There is often resistance to using such tactics. I advise you to consider for all the examples below whether they fit what you want to achieve on Twitter and what the effect could be on your (personal) brand.
Growth hacking is a buzzword in the tech startup scene. This is because it has been successfully appli by search engine optimization mails companies such as Dropbox, Facebook and Airbnb to bring their new product to the attention of a large group of users or prospects to build a critical mass ( early growth ).
Growth Hacking is a collective name for a specific type of online marketing strategy that is aim at referring your company’s mission and many leads or users to your platform or service in a relatively short period of time. Growth hacking is therefore a combination of:
All forms of online marketing, including social, viral, email and SEO
Digital analytics & insightsWhat is Growth
Traffic & content optimization
Marketing automation , or the automation of specific actions or tools
Airbnb Craigslist Growth Hack