The video is embd, so the entire screen is visible, and the video also plays automatically immiately (unless the Facebook user has disabl this feature). If you post a YouTube/Vimeo link, you will only see a thumbnail and the video will not be embd or autoplay.
Your Facebook videos have an instant clickable link to your page, potentially increasing your page’s visibility.
You can tag Facebook fans in the video. This will also put your video on your fans’ page, increase the chance that their friends will see the video, and in the wave of digitalization get the ball rolling (you can also tag people on YouTube/Vimeo in a link).
Facebook videos can be embd on your website or blog
Higher engagement on Facebook: According to this article on Socialbakers, Facebook videos generate twice the number of comments than YouTube links.
Disadvantages of Facebook video:
People who are specifically looking for a video, or want to watch a video, are more likely to go to YouTube or Vimeo instead of Facebook.
Not all Facebook visitors are ready to watch a video – scrolling through a newsfe and “watching” 2 seconds of an autoplay video probably isn’t what you’re looking for.
Searching for a video by topic is more difficult on Facebook than on YouTube or Vimeo.
If you choose to post your video directly to Facebook, instead of linking to your YouTube or Vimeo video, you are essentially losing those views on YouTube or Vimeo. So if you are looking to get as many views as possible on 1 video, this is not recommend.
YouTube, Vimeo, Facebook: in short
But, what should you choose?
Do you place your video on Vimeo or YouTube, and then also have to put it on Facebook separately, or can you just place a link there?
YouTube
If your goal is to get as many views on your videos as possible, build a channel with subscribers, and you post videos search engine optimization united states america regularly and don’t mind seeing commercials or relat videos, then YouTube is your best friend.
Vimeo
If your goal is to give the viewer a good, clean experience, without click interactions, commercials and other videos, that are in their areas of interest can be add to the list and you don’t mind paying for larger videos, then Vimeo is your best option.
Facebook
If your goal is for your video to reach as many people as possible, wherever they are, and you want to tag people or promote your Facebook page, then it can definitely pay off to post your video separately on Facebook as well.
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