The internal program starts small and is gradually expanded. For example, the CEOs are the role models and they continue with the (thought) leaders. This group learns from each other how to use social media best. The HR manager is the most important discussion partner of Sleddering and ultimately employees are assessed on the media attention they generate themselves via social media.
Rabobank – start small
T-Mobile in the United States also started small when the company wanted to experiment with social media for B2B include transparency and compliance in your methodologymarketing and sales. Sander Biehn of Thought Horizon and Tanarin Adams , senior business manager Marketing at T-Mobile USA, explain in general how they approached this. They already had support from management, but the channels, tools and training were missing. That is why they started the Chicago pilot. They trained a team of sales people, set up a Twitter channel and hashtag and developed a dashboard. This way they could test exactly what worked and what did not. Especially by listening carefully to and responding to the audience.
Scale it seven participants to about 100 salespeople across the United States. The plan is to deploy the rest of the salespeople in 2015. Thanks to the pilot, the company achieved between 5 and 10 percent more conversion (measured by a CRM system) and doubled (and tripled) its audience engagement in subsequent india number list months. In short: start small, scale it !
Scale it
Dare to experiment with content
Dare not only to change the internal organization, but also dare to experiment with content. And start small here too. while they do need this Search for the stories around your brand and associated topics, by listening carefully to what is said online and analyzing it. Also think about the channels that fit that story, your target group and the intention of your content. Creating creative content without it becoming the goal in itself is seen as a challenge by many speakers. Five tips and examples based on the presentations.