A marketing strategy? Bloggers and your staff are the important influencers for your brand. Look for bloggers that fit your brand. Authenticity is key. This also means that you have to approach bloggers differently. Focus on building sustainable relationships. The brand is more in the background here and co-creation becomes even more important.
Make sure that different disciplines within
your organization are involved in creating content. This not only ensures more engagement within the organization, but also interact with early adopters to get feedback keeps the customer needs and the supply in balance. Marketing Director Eva Ruiz shows that Vodafone has such a mixed team: with a representative from Customer Experience, Customer Care, Brand & Marketing, Commercial and HR. Incidentally, they do not work with a style guide, but monitor whether the content really fits the brand. If not, the content is adjusted and the before & after is discussed and shared.
Spinnin’ Records chooses to create hypes around DJs, with which they tell the story of the artist and Spinnin’ Records . The disadvantage: it is difficult to respond to all reactions, because there are simply too many.
Nuon started with social media for webcare
A according to Marcom director Friso Westenberg . Now, social is also sharing for Nuon . ‘De Blijven loont proposition’ is with conditions that require schools to carry a product that revolves around listening to customers. See what opportunities this offers for your organization.Nuon
CitizenM focuses on brand awareness , connecting with citizens and value creation through consistent presence. Diego india number list Sartori , Head of Social and Brand, and his team focus on content that is more about lifestyle and customer experience. In this way, the company creates ambassadors and user generated content (for example by inviting people to sleep in a new hotel). CitizenM sees this form of content as ‘ early content ‘ in the sales funnel.