Slacktivism: Positive or Negative?
Research by Lee and Hsieh (pdf) show that participants who sign an (online) petition were significantly more likely to donate money to the relat charity. But it also became clear that people who did not sign the online petition, voluntarily donat more money to an unrelat charity.
With these results, Lee and
Hsieh conclud that exposure to online activism influences individual decision-making on subsequent social actions. That online activism would ruce participation in ‘real world’ affairs, as Malcom Gladwell argues , is thus question.
Lee and Hsieh also argue that the most relevant criticism of slacktivism—that it allows us to say “I half a billion crowns to support biomass energyhelp the world” without actually doing anything—is not support by evidence. Moreover, there is a link between online activity and offline participation: engaging in online political activities does not replace traditional forms of participation. On the contrary, it reinforces offline engagement.
The effects
can achieve a huge effect by joining forces. Such a group understands the complex problem and is able to clearly articulate the core. A simplifi and understandable version of the problem can then be spread via various platforms. Subsequently, the use of slacktivists is important to reach south africa numbers a large online network and generate mia attention. In this way, Langley indicates, a significant effect can certainly be achiev with the help of slacktivists.
The use of online activism
Online activism is rarely us by commercial companies, because they choose to emphasize improving patient care through technology: 6 key tools their own products and do not put other companies in the news in a negative way. Social organizations do campaign against other organizations and online activism fits in well with this.