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Alex Osterwalder’s next book

 

The purpose of service design methodologies is to design back and front office of services according to the needs of customers and the competences/capabilities of service providers, so that the service is user-friendly, competitive and relevant to the customers, while being sustainable for the service provider.”

And also look at all those service design blueprints

PRESBY_NEURO_CLINIC

Service design is about the outside and the inside, the front office and the back office. So you can count on  – after Business Model Generation and Value Proposition Design – to be titled Value Creation Design.

barclays-myzoneThinking about supporting people
In the practice of service design, however, the emphasis is often on the customer experience, key factors affecting the quotation of h5 website production  but insufficient thought is given to supporting the people. However, these are the people who have to deliver on the inside

what you promise on the outside

Digital agencies will therefore increasingly emphasize that you do not only design the service on the outside, but also on the inside. Examples:

Barclays ’ employee app is a key success factor in the bank’s ‘digital solutions first’ strategy.
At T-Mobile, every employee is a CEO: Customer Experienced Officer. The CEO app helps employees search engine optimization mails be a brand ambassador and provide the best service.
Housing corporation De Alliantie takes living pleasure to a higher level by introducing a digital  woman with mask behind laptopin general mobile rental portal. They are currently developing a mobile app in which employees can ask questions and easily find experts.

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