can provide to your brand’s audience.
To increase your sign-up rate, offer something in exchange for their information. It can be a discount code, a voucher or an industry report. This way, you take control of the conversation and every time your company name pops up in an inbox, it’s more likely that the email will be opened because some sort of benefit is expected.
Tip: don’t offer your promise on the immediate page after the sign-up page. The email should contain the benefit. It’s also a good way to check that the email address they’ve given you works.
Build out your segmentation and content journeys
Research shows that segmented phone number database emails outperform emails that have been circulated to an entire database. Why? Because they are sending content out that is specific to their customers’ interests.
No matter what kind of business you are, there are ways to break up your database, splitting it out to make sure they’re receiving a certain type of email depending on the segment you assign them to. Gender is a good example of this. If you’re a clothing brand, it is likely that you will split the content your customer sees depending on gender.
While the below examples are dependent on the type of business you are and the service you provide, they are all options for how your database can be segmented:
- Location
- Purchase behaviour
- Content preferences
- Stage of the sales funnel
- Information collected via surveys
Once you have your data, you will naturally see how this can be split out. Having this will help show what type of email content you need to be 3 reasons blogs boost your seo creating and how your campaigns need to be tailored to meet your audience’s expectations and characteristics.
Relevancy is key to email marketing. It can mean the difference between a conversion and an unsubscribe.
Top tip: create quarterly groups of “openers” and “clickers” to see who engages with your brand the most and which are your most valuable readers (another opportunity to get in touch with them with a reward). In addition, you might want to decide if you wish to re-engage or delete your inactive subscribers. Be careful though – the engagement rate depends on the nature of your business and industry. On this front, email marketing
Outline your content types
Now that we’ve got our objective and segmented database, it’s important to consider what types of content you need to create to achieve your measurables.
Many marketers only use email marketing as a sales tool. Yet, with its ability to directly communicate with the consumer, email is just as effective for brand awareness purposes as well.
Below are some examples of the type of content you can consider as part of your strategy:
- Newsletters – an approach that remains popular for sharing wider content, like blogs and media coverage. Newsletters remain the primary way of keeping your customer informed about what’s going on with the brand and list provider for sharing useful tips and information.
- Sales – the preferred choice for marketers, this content usually focuses on providing discounts and raising product or service awareness.