Important: the store owner cannot independently determine in which block or section his products should be
displayed. This is decided by the Allows you to save on Yandex algorithm.
Pros and cons of Yandex Goods
Advantages of the tool:
- Allows you to save on advertising. You don’t have to pay for adding products to the service, clicking on the card,
- or going to the store. Therefore, with the help of the tool, you can get free traffic and convert it into sales.
- The target audience is attracted. Cards are displayed for relevant commercial queries, so users coming to the site
- are already interested in the product and most likely want to buy it.
Disadvantages of the tool:
- The card may not appear in the search results at all or may take a low position in them. Adding products to the
- service does not mean that Yandex will show them in the first places. High positions are often given to large
- marketplaces and famous brand sites, which are difficult for small stores to compete with.
- Product cards should be optimized. SEO plays an industry email list important role in organic search results. Therefore, the seller
- needs to optimize cards for relevant keywords, fill in all product characteristics, add high-quality photos and do
- other work to set up the site. This will increase the chances of the product getting into good positions. The
- following will help you with this work: SEO guide for an online store and detailed instructions for optimizing a
- product card .
How to register in Yandex Goods and upload feeds
Registration in the service
Log in to Products using Yandex ID.
the root directory, or a txt record in DNS. Detailed the course program offers instructions are in our guide . Then return to the Products account
and click “Continue”.
The added site will be displayed in the Products account. The next step is to connect to the Yandex Metrica service . To
do this, open “Settings”, click “Add” and specify the counter number.
Creating and connecting a product feed
This is a file that contains links, short descriptions mobile list Allows you to save on and other information about products in the online store. Yandex uses its own feed
standard – YML (Yandex Market Language), based on XML. More details about it – in this article .