If you have a properly set price list for your beauty services , it is very likely that you have already encountered the reaction that your services are too expensive.
Whether you’re just starting out or have been running buy phone number list your salon for years, hearing that your services are overpriced can be a negative surprise and cause a bit of stress. And that’s what you want to avoid, right?
In any case, you need to know how to behave properly when a client tells you that you are charging too much. How? Read on.
Focus on the facts, don’t let emotions get in the way
When a client suggests that you are charging too much, the first thing that may come to mind is panic, defensiveness, or even a price reduction. But please don’t do that. If you immediately offer a lower rate, clients assume that they can continue to negotiate with you. This can backfire and the final amount may be grossly underpriced.
The most important thing is to believe in your prices. Think of yourself as a professional. You know very well how much hard work goes into your work and you know your skills. You also realize what quality you offer and what costs are hidden behind your business. So don’t let yourself be discouraged.
No matter how much you charge, you will always be too expensive a salon for some people. Don’t worry, there is a place in the market for every price point, and as long as you provide quality service, you will definitely be an affordable salon for certain clients.
Ask cents questions
Use this situation as an opportunity to learn more from the client.
When a client tells you that you charge too traveling a thousand miles hui ze community much for your services, you can ask them, “Compared to who?”
Are they comparing you to other stylists who may not be as experienced as you or to other professionals who use lower quality products? Try to explain this to them.
It’s possible that your clients don’t understand the true value of what you provide. You may need to rethink how you advertise your services to emphasize what makes you better than your competition, e.g. quality of materials, training, years of experience, technique…
Ask the client what they are looking for. Is they looking for the lowest price? Specific experience? Or someone with a certain style?
Find out what motivates him and what is more important to b2c fax him than price.
Once you understand your client’s needs, you can either explain to them why your service costs so much, or you can realize that this client will never be happy with your price because you are not the type of professional the client is looking for.
Cosmetics professional Rosheen Ahmadi says, “It’s important that your clients understand that they’re getting what they pay for. They’re paying more for experience, expertise, and skill. There’s a difference in quality between going to a licensed esthetician and someone in a makeup store who’s constantly trying to sell you a product. As a professional, you’re giving them a personalized experience tailored to their personality and needs.”Mobile Lead