When I heard that a book about social mia in healthcare was coming out, I was immiately curious. After all, healthcare is not exactly known for its progressiveness in online marketing and communication. Social Mia in healthcare is still in its infancy, I thought. Fortunately, the examples in the book prove otherwise. Healthcare is also plunging into the world call social mia, it seems.
The entire care chain is cover
The book Social Mia in Healthcare and Welfare, by Maaike Gulden and Juliette van der Wurff, is primarily a plea to get start with social h5 website operation and promotion strategy mia. After the chapter ‘You are convinc, what now?’ the authors propose to get start. Practical tools and all sorts of examples of how social mia can work in practice and the preconditions requir for this can be found on almost every page. To support this, the authors present cases of healthcare providers who use social mia in their daily practice. Every type of healthcare provider is involv at some point, from the UMC to the welfare worker. In short, the entire healthcare chain.
Care and welfare workers get more from the book than they might expect. In addition to traditional social mia south africa numbers such as Facebook, LinkIn and Twitter, the book pays ample attention to online assistance. Actually ‘blend’ assistance, as the authors call it. This means, for example, that the client receives information, advice or support via social mia.
Not a replacement, but a supplement
This form of care saves a lot of time, while the quality of care does not have to be compromis. In fact, the the personal relevance and the application patient feels better if he or she does not have to go to the hospital for every check-up, but can go through the latest state of affairs via Skype, for example, according to the book. Or what about a pregnant woman who sends a photo of her amniotic fluid to the midwife via WhatsApp. Not necessarily as a replacement, but as a supplement and if the patient wants it herself. The authors make a plea to use all communication possibilities and not to see this form of ‘social mia’ as a threat, but as an opportunity. Nevertheless, personal care also remains important, if only because non-verbal communication is also very important in the relationship between the care provider and the client.’Blend’ online