The principle works on the basis of Bluetooth and assumes that visitors have Bluetooth turned on on their mobile phone. Not everyone has that at the moment. In addition, the solution only works in combination with a suitable mobile application (app), which must be pre-installed.
Finally, beacons only have a role as a sensor and have no further intelligence. The real intelligence (and therefore added value) lies in recognizing the context and preferences. For this, a
Alternative technologies
In addition to beacons, there are other techniques that you can use for Location Based Services. boost your content marketing strategy with visual storytellingThe solutions differ – in addition to the technique used – also in the application. When we look at the technology, they differ in particular in the area of:
The accuracy of the location determination
The costs (with major differences when it comes to installation costs).
Some commonly used location technologies that work in combination with smartphones are listed below.
GPS
This technology works on the basis of satellites and is especially suitable for outdoor use. Mobile 5 scenarios when you should turn to staff augmentation phones are nowadays almost standard equipped with GPS. The accuracy varies greatly, but will be between 5 and 20 meters at most.
GSM
The use of traditional
GSM signal does not require any additional investment in hardware or installation. Mobile phones can india number list of course use this technology and there are no additional investments for the provider. This technology is also particularly suitable for outdoor use because of the signal strength. The accuracy depends on the number of GSM masts in the area, but will be a maximum of between 20 and 50 meters in densely populated areas.