We understand that Epitex had 21 retail stores located islandwide, and the business was rapidly growing until the pandemic hit.
It was a nerve-racking experience, to be honest. We had been selling our products through our 21 retail stores located islandwide, but had to close our stores during the Circuit Breaker during COVID-19.
During the pandemic, our stores saw little to no footfall and our revenues plummeted as a result. We had been planning our move to e-commerce for a while, but it was during Singapore’s lockdown measures that we accelerated our efforts. The pandemic was truly a wake-up call for us.
So how did Epitex use e-commerce to overcome the challenges presented by the pandemic?
Amazon is a very established brand name. It has over 200 million Prime members and more than 300 million active shoppers worldwide. This helps to potentially expose Epitex to thousands of customers in Singapore and beyond.
With Amazon, we can leverage shopping events like
Prime Day and Black Friday Cyber Monday (BFCM) to accelerate our sales throughout the year.
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Tell us about your journey on Amazon.sg and how you navigated building up your presence and product. How did the Amazon team support you?
We ramped up our new e-commerce strategy cio and cto mailing lead within 6 months were able to revamp our website to become more attractive, informative and user-friendly. Our growth journey has been remarkable since.
Our Amazon Singapore account manager was
Incredibly helpful in getting our online advertising resource selling strategy up and running quickly. They shared tips and tricks related to increasing the Can you tell visibility of our products, such as getting the full catalog online and running marketing campaigns.
Along the way, with the support of our account manager, we managed to smoothen operations by adopting Amazon Easy Ship (AES). It has mailing lead helped us streamline our logistics, ensuring a positive customer experience during product delivery.
