A social media CRM strategy combines social data with your company’s e
xisting CRM software to provide a comprehensive overview of user behavior.
As we’ve already mentioned, social media plays a key role in any compan
y’s marketing strategies. And if you plan to integrate a CRM to o
ptimize them, you should make sure you cover the following points:
- Customer profile analysis: to have a better understa
- nding of the target audience .
- Sentiment analysis: to understand how the public feels about a particular issue.
- Social listening: to monitor conversations within the industry and identify whatsapp number list weaknesses and alternatives.
- Social media management: to improve brand awareness and loyalty.
- Social Selling: To build strong customer relationships and increase long-term sales.
How to boost your social media marketing strategy?
Personalized marketing
As your CRM plans and executes your social media campaigns, you can personalize customer available postgresql versions interactions based on their preferences, making your marketing efforts more effective. This is achieved through prior re
search and the creation of a segmented contact base.
It’s estimated that around 90% of consumers are more likely to purchase a product from brands that provide relevant offers and recommendations. Personalized content will also help customers take other meaningful actions, such as subscribing to your newsletter or leaving their contact information.
Making your customer feel special is one of the main focuses of conversational marketing mobile list (where there is personal interaction with the potential customer), and this is where social media has a huge advantage ov
er traditional media.
Express customer service
With the help of your WhatsApp CRM, you can exceed your potential
customers’ response expectations and provide customer support virtually 24/7. And since nearly 45% of consumers expect a response within 30 minutes, prompt response to inquiries and reviews is the best strategy.
As you respond to these requests on WhatsApp and other social media platforms, you can analyze the percentage of responses your team receives (productivity) and how long it took them to respond (efficiency).
You can compare both criteria with your expectations and thus adjust yo
ur CRM strategy to better meet your customers’ needs. These tactics are wi
dely used by analysts, coordinators, and marketing managers to understand what’s happening in their channels and manage the health of th
eir brands and their relationships.
Marketing automation
Closely related to the previous point, it’s important to mention automation. With its help, you’ll avoid the impossible task of manually tracking all your mentions (especially if your engagement rate is high) and you’ll be able to almost completely eliminate the risk of your customers slipping through the net.