Common mistakes to avoid when implementing a sales policy

A good sales policy can save you months. A bad one can ruin your chances from the very first customer follow-up. Some mistakes are recurring—and often fatal.

Here are the most common ones…and how to avoid them.

Objectives that are too vague or too ambitious

“Increasing revenue” isn’t enough. Without 100 messages per day clear, measurable, and achievable goals, you’re heading in the wrong direction. And without a direction, you’re not managing anything.

A lack of knowledge of your customers

Talking about a product without understanding mcdonalds and thuisbezorgd your customers’ expectations, constraints, or usage patterns is just noise. A relevant marketing strategy begins with a thorough understanding of the field.

An action plan that is too vague or too rigid

Not enough structure = disorganization. Too much rigidity = unadaptability. A flexible framework is needed, where actions are clear but capable of evolving.

Recommended tools for structuring and managing an effective commercial policy

A sales policy without tools is like a fax lead strategy without data: shaky. To manage your actions, analyze your results, and keep your teams aligned, you need a solid toolbox.

At the heart of the system: CRM . It centralizes customer relations , tracks interactions , measures performance , and detects opportunities . Modern CRMs go further: tracking margins, average basket, conversion rates by segment, etc. in real time.

Around, several bricks can effectively complete your stack:

• ERP: to link your sales management to your operational flows (stock, orders, invoicing, etc.).
• Reporting and data visualization tools: to track your KPIs in clear dashboards, shared with teams (marketing, sales, management).
• Competitive intelligence software: to stay alert to market movements, prices charged, sector trends.
• Marketing automation solutions: to deploy effective and consistent communication sequences, without overloading your teams.