Or do you use social media to support your brand, from a service provision (webcare) or product development perspective? I find the structure somewhat confusing. Planning is not the subject until Chapter 7, which I expected earlier. Privacy is also something that should be emphasized more at the beginning increase your revenueof the plea, in my opinion. Especially in healthcare, privacy can be a barrier for healthcare providers to start working with social media. Fortunately, the last chapter does discuss this extensively, although a practical example with social media guidelines would be useful, such as below (unfortunately not from a healthcare institution):
TNT Guidelines for the use of social media
I think a very good chapter is ‘Complaints and Crisis Communication’. Relevant in healthcare and a point that healthcare organizations can be uncertain about. With tips and checklists, Gulden and Van der Wurff help healthcare professionals prepare for such situations. But they also indicate the importance of at least knowing what is being said about you online.
Be willing to share knowledge and ideas
In the world of the Internet, you are what you share, who you connect with, who you network with, and what ideas south africa numbers , images, videos, links, and comments you share. The biggest change that the Internet has brought about is the way we share things with each other. This is especially true of knowledge and this way you can avoid unwanted ideas, because knowledge and ideas become more productive the more people share them, modify them, and spread them.