Content Club . Logical, because what does the content marketing world ne with a thousand and one different definitions? However, content curation can also be misplac. It can smell like plagiarism or have a high level of after-talk. How do you deal with it as a ‘thought leader’?
What forms of content curation are there?
To give a better idea of what content curation is, it might be good to give some examples first. These are roughly the ways if your desire is to transformto curate content:
You share content from others, for example by retweeting a Twitter message one-on-one.
You refer to content from others through lists and overviews.
You collect content from others and bring it into one overview. Think of Flipboard , a newsfe like Google Alerts or an old school clipping newspaper.
You copy part of someone else’s content: for example images, figures, arguments, facts or a quote.
You take over content or refer to it and comment on it. You explain it, add to it, give your opinion about it, let others talk about it. De Wereld Draait Door is a good example of this.
You translate content from others into your own words. From your own or a foreign language.
You put other people’s content in a new perspective. Think of what Kakhiel does with existing photography or the photos in this article.
You adopt the style (like Tarantino adopt Bruce Lee’s style for Kill Bill).Don’t be a water
A little bit of me and a little bit of Maggi
Curating can be done in many ways. From simply forwarding to using content as an ingrient for your own unique players build and manage their recipe. This also increases your own input and effort. The question is what is a good balance between what is yours and what is the other’s. For those who strive for thought leadership , I have list some tips.
Water carriers
Source: spelverhuurcentrale.nl
You can forward someone else’s message because you completely agree with it. Because you think it’s a great article. south africa numbers Because it says something about yourself. Because you have something to say. Or because you want to support the author. All reasons that have very little to do with content marketing.