These experiments showed that using real names and strong company involvement in a channel with a specific purpose created better reputations than using fictitious names and little company involvement.
In a general-purpose channel, something different happened: here, the combination of real names and strong corporate involvement actually led to a worse reputation. The use of real names only worked if the company did not explicitly intervene in the discussion. Apparently, the presence of the company in a general-purpose channel works a bit like ‘Big Brother’.
Don’t be Big Brother
People may have felt that they were being monitored and possibly censored (as in the case of Nestlé). how to manage your business reviews on googleWith a channel that specifically focuses on a certain topic, this perception may be less, because the company already has more control over the discussion by designing the channel, and therefore does not have to act as ‘Big Brother’ as much.
So the lesson seems to be: if you as a company want to create an open discussion on a specific topic that you yourself also participate in, it might be better to set up a specific channel for this.
Social media and webcare have become indispensable in business. However, not every sector has yet changed its mind. Just think of large organisations or companies where a lot of internal politics plays a role. How do you ensure that they also embrace social media and want to add webcare to customer service?
As a project manager and communications advisor, we have witnessed first-hand india number list how a major player in the pension world became acquainted with social media and webcare over the past year . We have gained experiences that we would like to share with you.edicated channe
Make the threshold as low as possible
Everyone wants a good pension, but no one actually wants to think about it. use at the school level Pension is a far-fetched idea, because what does it matter if you are already thinking about your old age? Try it as a pension fund: no one wants to hear from you. How are you ever going to reach your target group? Repeating the message is the age-old communication motto. And if your target group then talks back, you better be on top of it. Also, no, especially if that happens via social media. By offering more channels, you lower the threshold. Our plan: formulate a clear message and expand the media mix with social media.