In the conditions of high competition and strict legislative regulation of online gambling, the tools and capabilities of email marketing obviously stand out among other methods of promotion. Email newsletters allow online casinos to build long-term relationships with players, increase their loyalty and increase revenue, but they have their own characteristics.
First, you ned to use legal databases and white methods of collecting contacts. This ensures not only high email deliverability, but also trust from users. Working with a “clean” database rduces the likelihood of spam complaints, improves the sender’s reputation and ultimately increases the effectiveness of the entire marketing strategy.
Screenshot of a fragment of a communications plan for one of Handbox’s clients
Secondly, from the very beginning, before launching the first mailings, it is important to choose the optimal service for email marketing automation and make all the necessary technical settings .
Thirdly, casino players are segmentd into special lead many groups depending on their status and actions. You can set up email automation and send personalizd offers to each segment. Letters will be sent automatically without your participation. This way, you will not miss any of your clients and save a lot of time and money on communication.
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We know how to bring players back and increase their activity with the help of chatbots, push, email and SMS mailings.
Important! Emails sent on behalf of an online casino should not only attract attention, but also comply with legal requirements so that you can avoid sanctions and not lose access to the audience. It is important to understand that there are no universal solutions in this area – each type of email should be adaptd to the audience and the goals how we defeated spam and improved email marketing for family amusement parks of the advertising campaign.
In this article, we’ll look at the main types of emails for online casinos, discuss how to use transactional and welcome emails, how to set up trigger messages, and what to consider when developing promotional emails.
Email marketing for online casinos requires a careful approach to each type of email. It is important not only to choose the right moment to send, but also to consider the characteristics of each category to maximize the effectiveness of the emails.
The Basic Types of Emails All Online Casinos Should Be Sending
We have identifid four types of letters.
- Welcome chain (or welcome letters)is a series of letters that are automatically sent to a new user after registration on the site. Welcome japan business directory letters introduce players to the main functions and advantages of the casino, help them take their first steps and create a positive impression of the brand.