We live in times of increased information noise – we absorb a lot of information per day and sometimes we don’t even pay attention to advertising. Therefore, in online trading we recommend using email newsletters.
A mailing list is also advertising, but more personal. It has a unique advantage: we send messages to a personal mailbox, which allows us to convey important information to the reader in a personalized form.
In this article we will tell you
Benefits of Email Newsletter for Online Clothing Stores
What is important to consider when launching a mailing list
Types of letters for online clothing stores
Top 5 Ideas for Catchy and Selling Newsletters
Conclusion
We work a lot with online stores, including b2b email list many clothing stores. And we have accumulated a wealth of experience and expertise in this area. We know that potential buyers like to open and look at letters with clothing selections, if this is really your target audience. And our specialists know how to make such mailings.
Therefore, in this article we will tell you how to organize an email campaign for an online clothing store, share our tried and tested tips, top ideas, and show examples of emails that can increase sales.
Benefits of Email Newsletter for Online Clothing Stores
- Email marketing is one of the most cost-effective and cost-efficient tools in the arsenal of modern businesses.
According to a study by Litmus , the average ROI of email newsletters was $36 for every dollar invested. This method is rightfully recognized cold mailing conversion is almost 3 times higher than expected as one of the most effective ways to attract and retain customers. Plus, the costs of creating and sending email newsletters are significantly lower than traditional advertising. This allows online stores to use their advertising budget effectively, while reaching a wide audience without having to spend large amounts of money.
- Another advantage of email newsletters is the increase in sales and growth of online store revenues thanks to regular advertising letters and automatic trigger mailings.
What features of the mailing list allow you to increase your income:
- Mass. Letters are sent to a subscriber base, which can contain 1000 or 10,000 contacts – exactly the same number of potential buyers will simultaneously receive information about new products and sales. This is an excellent tool for informing a large number of users about the advantages of the store, products and promotions.
- Regularity. A well-thought-out email japan business directory campaign requires a content plan. Promotional emails from online clothing stores are usually sent out at least once a week. Regular readers eventually get usd to opening newsletters. With regular emails, you can easily build trust with customers, encourage them to make purchases, and then come back for more.
- Personalization and segmentation. The most effective way is to divide the audience into segments (for example, men and women or small and large sizes) and send them personalized offers, selections, etc. In them, buyers find what they ned – sales are inevitable.
We would especially like to emphasize that email newsletters have all the necessary tools for repeat sales. Email marketing allows you to send personalizd offers and recommendations basd on previous purchases and customer behavior. Abandond cart emails work great here (we will talk about them in more detail below). Launching these and other triggerd newsletters helps increase customer loyalty and significantly increase the likelihood of repeat purchases.
Another advantage of email newsletters is the ability to significantly save time on communicating with the audience through automation.
Using special mailing services, you can set up automatic sending of letters. For our clients, we create welcome (welcome series), trigger and transactional letters once, then they are automatically sent to clients without additional participation of the team. And only the promotional mailing, which is usually sent 1-2 times a week, will require attention to create new content.
It turns out that email newsletters help us increase sales and do not require constant involvement, because most (though not all) of the routine is automatd. Well, where else, if not in personal communication, can we increase customer loyalty so much? The answer is obvious – email marketing is best suitd for this purpose.