Companies often don’t realize that posting 10 posts per month doesn’t mean they’ll get fewer organic views than posting 30. The algorithm doesn’t work that way, and the reality is often the exact opposite.
Times have changed
And the arrival of a new algorithm from the region this year has further confirmed the approach that we have been pioneering in the agency for the past few years.
This means that we are gradually reducing home owner database the number of posts on profiles and focusing on the quality of the post, interaction and accumulation of financial support for these posts.
We are talking about an ideal state of 8-12 posts per month. The number corresponds proportionally to the number of communication lines and target groups. We then perceive each post as a mini-campaign with clear goals.
That this is the right direction was recently
Confirmed by a study by Buffer, which analyzed 43 million posts from 20,000 top brands. It confirmed that the constant increase in the volume of content published on Facebook also reduces the number of overall interactions.
The fewer posts you publish, the greater your chance of higher interaction and therefore organic reach (see preview below).
Focus on the quality of posts rather than the quantity and allocate budgets to support them on the smallest number of posts. This is the only mobile lead way to get the most out of Facebook profiles.
You can see this approach in our case study , where properly targeted posts that invite interaction can dramatically increase the organic reach of the entire page in just a few posts.
Number of fans
The number of fans is still a big charm. This myth often appears among marketers – that part of the campaign must necessarily include the so-called fan acquisition.
In this regard, today only the “psychological” parts of this requirement can be understood, because the reality is again that the number of fans will not save the page if they are not true lovers of the given brand. Below is proof from our client.
We took a two-month period and pitted 3 companies from the colombia business directory same vertical against each other. As you can see, for our client, Korunka, there were 32,000 interactions on 31 posts and 8,500 fans during the monitored period.
For a similar number of posts, but with 200,000 fans, Eurojackpot only had 1,600 interactions. Given that the posts on Korunka’s profile were minimally supported by finances, there is a clear dramatic difference in content and philosophy.